KONG USA

Our main goal here is to create a library of content featuring professional equipment in real use case scenarios. This provides a resource of organic media to be used in future outreach initiatives.

ARO Bull Speedline Kit Video

Our first project with Kong USA was a fun stop motion video timed to release with the Halloween Season.

This kit had long been my own personal favorite when compared to other similar products on the market. We agreed that more exposure on the ARO Bull Speedline Kit would be valuable and proceeded to get eyes on it in a unique way with DIY charm.

This video acts in part as a teaser to the existence of the product. Further work is ongoing, focused on showcasing utility and performance in the work environment.

Pirata Descender

Intended for the rope access industry as a personal descender we recognized that it could provide utility for the tree climbing world.

By repurposing the Pirata into a "Basal Tie System" that provides remote rescue capabilities we demonstrated another industry that it can be marketed towards.

When adapting rated life support equipment to alternative tasks it is imperative that certified load limits and manufacturer best practices are followed. Great care was taken to ensure that testing exercises and use-case examples followed the established literature.

By providing the ideas and displayable content for this project Kong USA was able to expand their working catalogue in the tree work sector and share it on their social media platforms.

Ongoing

Multiple products and ideas to showcase are in the works. However they aren't displayed here until they've been put to work.

Check back in a bit and there will be something fresh!